Auren Hoffman
Operator AngelGeneral Partner, Flex Capital
Serial founder turned GP; data and SaaS focus
Background
Auren Hoffman is a General Partner at Flex Capital, a seed-stage venture fund, and CEO of NQB8. He previously founded and served as CEO of SafeGraph, a location data company, stepping down to chairman in October 2024. Earlier, he co-founded LiveRamp, a data connectivity platform acquired by Acxiom for $310 million in 2014. He also co-founded Rapleaf, which was acquired by TowerData. As an investor, he has backed over 120 early-stage technology companies, with unicorn exits including G2 and Airbyte. He graduated from UC Berkeley with a degree in Industrial Engineering.
Investment Thesis
Invests at seed stage in data infrastructure, SaaS, developer tools, and healthcare IT; backs founder-operators building defensible data-driven businesses.
Investment Focus
Stages
Typical check: Seed stage; Flex Capital fund invests at pre-seed and seed
Sectors
Based in: Global (primary: United States) (North America)
Notable Investments
Airbyte
Open-source data integration; unicorn
G2
B2B software review platform; unicorn
Superhuman
AI-powered email client
Carta
Equity management platform
Clearbit
B2B data enrichment, acquired by HubSpot
Thumbtack
Home services marketplace
Marqeta
Modern card issuing platform; IPO 2021
Crunchbase
Business information and investor data platform