Dana Settle

Co-Founder & Managing Partner, Greycroft

Greycroft co-founder backing consumer and tech startups

Los Angeles, CA, USA$500K–$30M checks8 notable investments

Pre-SeedSeedSeries A

Website LinkedIn 𝕏@dsettle Greycroft Crunchbase

ConsumerFintechAIMediaHealthcareCommerce

Background

Dana Settle is Co-Founder and Managing Partner at Greycroft, which she co-founded with Alan Patricof and Ian Sigalow in 2006 and has grown into a leading early-stage venture firm. She previously spent six years at Mayfield as a venture capitalist focused on mobile communications and consumer internet, and began her career in investment banking at Lehman Brothers. Her notable exits include Bumble (IPO), The RealReal (IPO), Maker Studios (acquired by Disney), and Pulse (acquired by LinkedIn). She holds a BA in Finance and International Studies from the University of Washington and an MBA from Harvard Business School. She is a founding member of All Raise and Baby2Baby, and serves on the board of IMAX Corporation.

Investment Thesis

Invests in early-stage consumer technology, digital media, fintech, and AI-enabled companies; focuses on brands and platforms with durable network effects or strong consumer engagement.