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Florian Heinemann

Florian Heinemann

VC

Founding Partner, Project A Ventures

Marketing-expert VC backing digital B2B startups

Berlin, Germany$200K–$10M checks3 notable investments
Pre-SeedSeedSeries A
LinkedIn𝕏@fheinemannProject A Ventures
Enterprise SaaSFintechMarketplacesAICommerce

Background

Florian Heinemann co-founded Project A Ventures in 2012 after serving as Managing Director at Rocket Internet, where he focused on Zalando and Global Fashion Group. Earlier co-founded JustBooks/AbeBooks (acquired by Amazon). He holds a doctorate in innovation management from RWTH Aachen and focuses on marketing, CRM, and business intelligence within the portfolio.

Investment Focus

Stages

Pre-SeedSeedSeries A

Typical check: $200K–$10M

Sectors

Enterprise SaaSFintechMarketplacesAICommerce

Based in: Berlin, Germany (Europe)

Notable Investments

Trade Republic

European neobroker, $5B valuation

Sennder

Digital freight, $1B+ raised

KRY

Digital healthcare, $730M raised

All Investors
Last updated: Jun 11, 2026