Hiten Shah
Operator AngelCo-Founder & CEO (Nira); Angel Investor, Nira / Independent
SaaS founder turned prolific angel investor
Background
Hiten Shah is a serial entrepreneur and prolific angel investor best known for co-founding Crazy Egg (2005), KISSmetrics (2008), and Nira (2020), a real-time document access control company. He also co-founded FYI (later part of Nira) and the Product Habits content brand. As an angel, he has backed over 60 companies across SaaS, consumer, and developer tools with a focus on pre-seed and seed stages. His portfolio includes notable exits such as Truebill (acquired by Rocket Companies) and Loom (acquired by Atlassian). He is widely followed in the startup community for his SaaS Weekly newsletter and blog Hitenism.
Investment Thesis
Backs early-stage SaaS, developer tools, and consumer products built by technical founders with strong product intuition.
Investment Focus
Stages
Typical check: $10K–$100K typical
Sectors
Based in: San Francisco Bay Area, USA (North America)