MS
McConnell Smith
VCGeneral Partner, VMG Partners
Nutrition, wellness, and fitness consumer brand investor
San Francisco, CA$100K–$5M checks4 notable investments
Series ASeries B+
ConsumerHealthcareCommerce
Background
McConnell Smith is a General Partner at VMG Partners focused on nutrition, wellness, and fitness brands. He grew up in a working-class family in Cleveland, instilling an aversion to entitlement and a relentless work ethic. He earned his BA in Economics from Yale and prior to VMG worked in consumer investment banking at Piper Sandler and KeyBanc Capital Markets, and on L'Oreal's supply chain finance team. Since joining VMG in 2016 he has led breakout investments in GHOST and [solidcore].
Investment Focus
Stages
Series ASeries B+
Typical check: $100K–$5M
Sectors
ConsumerHealthcareCommerce
Based in: San Francisco, CA (North America)
Notable Investments
Last updated: Jun 11, 2026