Natalie Massenet
VCCo-Founder & General Partner, Imaginary Ventures
Net-a-Porter founder turned luxury consumer VC
New York, NY$100K–$10M checks5 notable investments
Pre-SeedSeedSeries ASeries B+
ConsumerCommerceMarketplaces
Background
Dame Natalie Massenet is Co-Founder and General Partner at Imaginary Ventures, bringing 30+ years of experience in consumer trends and luxury digital commerce. She founded Net-a-Porter in 2000 and grew it to over $1 billion before a landmark merger, earning recognition as a TIME 100 honoree and Dame Commander of the British Empire in 2016. At Imaginary she coaches digitally native consumer founders on building tight communities and storytelling-driven scale.
Investment Thesis
Digitally native consumer brands at the intersection of retail and technology, with emphasis on diverse and women-led founders.
Investment Focus
Stages
Pre-SeedSeedSeries ASeries B+
Typical check: $100K–$10M
Sectors
ConsumerCommerceMarketplaces
Based in: New York, NY (North America)
Notable Investments
Last updated: Jun 11, 2026